“Starbucks Corp. will roll out its biggest drink size yet — the 31-ounce “Trenta” — in all its U.S. coffee shops by May 3, the company said on Sunday. The new size will be available only for iced coffee, iced tea and iced tea lemonade drinks in the United States. The Trenta is 7 ounces larger than Starbucks’ “Venti” cup for iced drinks, which currently is its largest size on offer. Drinks in the Trenta size will cost 50 cents more than similar Venti-sized iced drinks, the company said.”
What do you think?
How much would an extra $0.50 add to your daily iced coffee habit?
Tags: coffee, consumer demand, starbucks