Posts Tagged ‘social media’

Foursquare Users In North Korea, Rest Of The Entire World, Checking In And Earning Badges

Thursday, February 3rd, 2011

“Popular mobile check-in application Foursquare today announced that it grew 3400% in 2010. The company now stands at 6 million users.

Other interesting stats include more than 381 million total check-ins accounting for every country (including North Korea) as well as a check-in from space. California also appears to have the most fit Foursquare users, being the top state for gym check-ins.”

What do you think?

How awesome are these infographics? A check-in from space?!

foursquare-check-in-stats.jpg

Using Social Media To Nonprofits’ Advantage

Wednesday, July 21st, 2010

Nonprofits are learning that the interactive and communicative elements of fund-raising are essential for raising money with social media.

  • On Facebook, direct fund-raising has proven to be unsuccessful.
  • Nonprofits raise more money when donors can engage in the philanthropy (through dialogue and games, for example) rather than direct solicitations.
  • Establishing relationships between Facebook users and real-world outcomes has led to more people donating to a cause.
  • Zynga (the largest game developer on Facebook) has partnered with Water.org and Huntington’s Disease Society of America (HDSA) and has raised more than $130,000 for the causes.

Facts & Figures

  • 61.1% of nonprofits reported little to no results when fund-raising through social media.
  • More than 235,000 nonprofits are on Facebook, but a relatively small number of them have donor funds.

Ford for Facebookers

Friday, February 12th, 2010

American automakers shift their focus to smaller vehicles and younger consumers. Who’s buying?

  • Ford, Chrysler and GM are attempting to expand their consumer base by utilizing social media platforms such as Facebook.
  • Dealerships are remodeling their stores and lots, so they no longer resemble truck lots and instead have a clean, modern aesthetic intended to appeal to people who buy small cars.
  • Salespeople are being taught how to effectively discuss potential buyer concerns, such as fuel efficiency, as well as how their cars compare to Toyota’s and Honda’s.

Facts & Figures

  • In 2009, small cars made up 19% of the 8.65 million light vehicles sold in the U.S, which pickups and SUVs composed 46%.
  • Only 7% of “millennials” (people born between 1979 and 1985) consider a Ford when shopping for a small car.
  • Ford will send a social media consultant to its largest 800 dealerships – about 25% of its stores, to build an online infrastructure within the company.

Best Quote

“Gas prices and lifestyle changes are going to push more people into small cars.” – Tony Pack, General Manager of “Five Star Ford” in Dallas, TX