Amazon.com’s Kindle has been dominating the e-book market since the get-go, but the Kindle just got sucker-punched by Barnes & Noble’s all-new Nook Color. (Who’s naming these things?)

Full-color photo spread (including gratuitous moustache shot) in the original article:
Bloomberg, 12/2/10: Color Nook One-Ups Kindle in E-Reader Battle: Rich Jaroslovsky