Posts Tagged ‘McDonald’s’

More Competitive Than Harvard! 1.6 Million Chinese Grads Consider Applying To McDonald’s Hamburger University

Wednesday, February 9th, 2011

“There’s a coffee machine in the corridor. There’s no cafeteria, although students and staff can order food delivered to the office pantry one floor down.

‘I’m thrilled and proud to attend Hamburger University,’ said Zhou, who in 2007 started as a management trainee in the central Chinese city of Changsha, a job for which she and seven others were among 1,000 applicants. That’s a selection rate of less than 1 percent, lower than Harvard University’s record low acceptance rate last year of about 7 percent, according to the school’s official newspaper.”

Best Quote

“Now my father has stopped trying to persuade me to work in banking.” – Sun Ying, McDonald’s Shanghai Store Manager

What do you think?

With college graduates fighting to get into Hamburger University, can a Chinese obesity crisis be far behind?

McDonald’s To Serve Billions More, Faster Than Ever

Tuesday, November 10th, 2009

Could shaving off seconds from a Big Mac order retain some customers for the fast-food giant? What about ordering while waiting in line at the register?

  • Even-though McDonald’s is the world’s largest restaurant chain, it ranks 7th out of the ten top fast-food chains on the American Customer Satisfaction Index.
  • In an effort to get more customers through their “golden arches,” McDonald’s will focus on serving burgers faster, fitting more food on every tray and squeezing more cars into the drive-through line.
  • The company is experimenting with hand-held ordering devices that would allow workers to come from behind the counter to improve efficiency and shorten long lines.

Facts & Figures

  • Sales in the last year at McDonald’s restaurants (open for at least 13 months) climbed 3.8%.
  • McDonald’s aims to serve each customer within 90 seconds of their order.
  • The company has an “innovation center” 20 miles southwest of their headquarters in Illinois, where they practice new serving techniques and other new ideas.

Best Quote

“The moment of truth comes in the transaction. We have to get better at that moment of truth.” – Jeff Stratton, McDonald’s Chief Restaurant Officer