A prosperous new market marries iPhone superpowers with the reality of day-to-day.

• The European tech company Layar has engineered a mobile browser that layers content over reality using your phone’s camera, compass and GPS data.
• Layar’s augmented reality technology (A.R.) is now being used in the lucrative real estate industry.
• Point your iPhone at a home or apartment and watch interior photos and value estimates appear onscreen.

Facts & Figures

• 1,000 developers have designed 2,000 programs for the iPhone and Google Android using Layer’s technology.
• By 2014, the A.R. market is expected to have annual revenue of $732 million.
• Both Google and Microsoft are working on their own versions of A.R.

Best Quote

“There’s a lot of capital, a lot of money in real estate so we expect realtor brands to use it as a service to their customers and customers to use it just out of curiosity.” – Maarten Lend-FizGerald, Layar Co-Founder