Posts Tagged ‘earthquake’

Hawaii Pushes the “Emergency Marketing” Button

Wednesday, April 6th, 2011

We all know by now how much the earthquake and ensuing tsunami in Japan have affected its economy and the foreign companies that depend on Japanese-made components for their products.

But something we hadn’t really thought enough about is how the disaster affects where Japanese people choose to spend their money. It seems obvious now, but Japanese tourism to Hawaii has dropped by a full 25% since March 11th. That’s a big deal for the Hawaiian tourism industry, which is now spending $3 million on “emergency marketing” to woo travelers from other nations.

See what happens when you put all your eggs in one basket? Diversity really is more than just a corporate buzzword. (Full disclosure: we hate the word “buzzword.”) In work, school, government, AND your investment portfolio, diversification can protect you from unpredictable events and their domino effects.

Fortunately, Hawaii still has plenty of appeal to pasty New Yorkers like ourselves, who are happy to contribute to the state’s critical tourism revenue stream.

Barring an unforeseen volcanic eruption, that is.

Smart Philanthropy in the Wake of a Disaster

Wednesday, March 16th, 2011


(photo credit: Kei!)

When something really bad happens in the world, we all feel hurt. And helping each other out is one of the best ways to alleviate that pain. But that common sense advice about not shopping when you’re hungry and not investing when you’re anxious also applies to giving.

Saundra Schimmelpfennig at the Chronicle of Philanthropy shared some advice on how to give smart in an urgent time of need. She encourages “disaster philanthropists” to think carefully before pledging their money to an emotionally compelling cause.

Here are some of her points that we think are especially important:

  • Make sure the organization you’re donating to actually has permission to operate in the affected area. (This is a no-brainer, but some governments refuse or limit access to foreign aid organizations.)
  • Consider giving to organizations that were operating successfully in-country before the disaster. They may have more resources and connections than many of the big-name international nonprofits.
  • Don’t be sucked in by projects that tug at your heartstrings. Sure, donating to an animal shelter seems like the natural thing to do after seeing this picture, but does directing your resources there really address the most critical needs on the ground?
  • Give aid organizations the freedom to choose what your donation pays for. They know better than you what the most important projects are.
  • Don’t forget about the disaster as soon as the news outlets do. Most of the expense and hard work happens after the initial emergency relief efforts end. Rebuilding houses, schools, communities, and lives can take years. Your donation will mean just as much in six months as it does today.

Ready to make an impact? Text a friend and ask them to donate with you. With two researchers on the job, you can probably find a perfect organization – and double your donation in the process!

Want to help? Stop talking and roll up your sleeves.

Tuesday, March 15th, 2011


Japan 2011 © JIJI PRESS

Even when disasters happen in far-away places, you can still help. Donating money is a great place to start, but don’t stop there. Hosting a fundraiser is as easy as inviting some friends over for lunch or making a page on crowdrise.org.

And Alanna Shaikh says that volunteering in your hometown is a lot more valuable than you might think:

“There is a lot of work at aid agency headquarters that can be done by committed volunteers, and that work often has a huge impact. Everything that a volunteer does pushes down overhead costs and frees up money for the organization to spend on international relief.

I was an Oxfam American volunteer back in the day, and I helped transcribe field interviews for qualitative surveys, edit and format documents, and prepare press releases. It was interesting work, and it was part of what led me to the work I do now. At International Medical Corps, our volunteers drafted situation reports, answered correspondence, and did literature reviews, among other things.”

Check out DoSomething.org, idealist.org, or the website of your favorite aid organization to get some ideas.

Mobile Banking Reaches Ravaged Port-au-Prince

Friday, January 14th, 2011

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credit: newbeatphoto

Effective humanitarian aid isn’t always about food and shelter. Find out how the Gates Foundation is pursuing some long-term solutions to Haiti’s problems…

  • Mobile technology is changing the world – especially in places where wireless technology can sidestep problems with a nation’s telecommunications infrastructure.
  • Now this technology is going to help Haiti in a different way, by making cell phone banking widely available.
  • After a natural disaster, local banks may be destroyed and Internet access nowhere to be found. Plus, mobile banking is safer. In the security crisis of post-earthquake Haiti, carrying cash has become a hazard.

Facts & Figures

  • Over $30 million was raised for humanitarian relief after the quake
  • Many of those donations came in via text message, $10 at a time
  • The Gates Foundation and USAID are donating a total of $10 million to companies that can bring mobile banking to Haiti
  • Fewer than 10% of Hatian citizens have ever used a commercial bank, but nearly every family has access to a cell phone

What Do You Think?

Would you donate to an organization that focused solely on bringing technology to people in need? Would you choose that over a traditional food-and-shelter humanitarian aid organization?

Haiti: Six months later

Wednesday, July 28th, 2010

Sean Penn joins the continued humanitarian efforts.

Six months later, how are things in Haiti? The truth is, I hardly hear about it in the media anymore. I recently saw my friend Anthony Lappe, who just got back from working on a film in Haiti for PBS. He said nothing has gotten better there, and in fact the level of devastation is mind blowing. 1.5 million people are still homeless. And with hurricane season right around the corner, sustainable relief efforts are more important than ever. Sean Penn is one of the heroic public figures who is changing people’s lives through a relief organization he co-founded after he was first struck by the disaster’s scale.

“In our case, we came down with the idea of spending two weeks and trying to help out,” Penn said in an interview on CBS’s The Early Show. “There’s something that takes over and it’s really an obligation because you see the strength of the people who have never experienced comfort, and the gifts that that can give to people like myself and to our country and culture. You see the enormous gaps.”

You can watch a great video about Sean’s involvement here:  http://bit.ly/bBxDg3

Activist movie stars aside, what can YOU do to help?

Several of TILE’s nonprofit partners are still out there on the front lines of this epic humanitarian crisis… here are some details:
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Global Fund for Children
In the aftermath of the massive earthquake that shook Haiti, GFC responded by immediately assessing the needs of their partners on the ground and sending emergency grants to these grassroots organizations for rebuilding. We are now in the process of assessing long-term recovery and renewal needs.
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charity: water
Charity: water has been on the ground in Haiti since the earthquake hit – they are currently working to to ensure 14 villages have clean water. Their work in Haiti is with Partners in Health in Haiti. PIH just published a 6 month report that you can view here:  standwithhaiti.org/six-months

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ACCION
With the help of ACCION, the micro-finance arm of Haiti’s largest bank (“SOGESOL”) was able to raise $700,000 for grants for 2,000 of their poorest clients. With these funds, Haitians have been better able to repair damages to their businesses and homes.

Rebuilding in Haiti?

Monday, July 12th, 2010

Six months after the disastrous earthquake, the rebuilding effort in Haiti is slow.

  • U.S. relief organizations have received $1.3 billion since the earthquake, but experts fear that it’s not enough to fund rebuilding.
  • Nonprofits have provided a lot of food and water, but may not be focused enough on providing shelter.
  • Hurricane season is imminent and aid experts emphasize the need for stable structures and shelters, especially in under-served rural areas.

Facts and Figures

  • An estimated 230,000 people were killed in the January 2010 earthquake.
  • Clearing rubble and establishing land rights are the two main obstacles to construction.
  • 3,722 transitional shelters have been built – each houses a family of 5.
  • Nonprofits aim to build 125,000 transitional shelters by mid-2011.

Best Quote

“I feel really good about what the donor community did in this first six months. I would feel even better if I knew that the donor community was poised to stay active over the long haul.” – Regine A. Webster, Senior Associate for Disaster Philanthropy at Arabella Advisors