Check out this Newsweek article about Branson’s new hobby.

Watch out, climate change. The businessmen are coming for you.

photo credit: FlyingSinger

“Let’s assume the odds [of climate disaster] were only 50/50. If you have a 50 percent chance of getting knocked over by a car crossing the road, you’re going to take out insurance, or you’re not going to cross the road.”

and:

“I think the world is moving much more to a world where the business community has to work closely with governments in helping them get a lot of problems resolved. And I’m a strong believer that business should be a force for good, not just a money-making machine for its shareholders.”

Sounds like socially-responsible investing to us.