As the search engine Bing accumulates more users, Google attempts to adopt some of their new features.

• Google has long held the majority of users in the search engine market, but its percentage is now dropping, while Bing’s and Yahoo’s ia rising.
• Google has favored a simple, no-frills approach to searching, but now, faced with Bing’s breadth of new features, it is rethinking that strategy, going so far as to imitate Bing in some areas.
• Although Bing still has only a fraction of Google’s audience, we’re likely to see the competition between the two search engines ramp up even more in the future.

Facts & Figures

• Google handles 62.6% of all internet searches; Bing only handles 12.7%. However, Bing’s percentage has increased from only 8% when the search engine was first introduced.
• Over the last 12 months, Microsoft’s online services division suffered losses of $2.36 billion on revenue of $2.2. billion.
• Google made 500 adjustments to its search algorithm in the past year alone.

Best Quote

“There is a cold war going on. Clearly, you can see how Bing’s competition is forcing Google to try and catch up in some places.” –Sandeep Aggarwal, Senior Internet and Software Analyst, Caris & Company