Archive for the ‘Spend Page’ Category

How can you look at your credit score?

Friday, June 18th, 2010

Checking your credit score is a lot simpler than you may think — in fact, everyone in America is entitled to one free credit report each year from all of the three credit reporting agencies. You can request them online at the fishy-sounding but totally legit and official www.annualcreditreport.com.

You can also buy your credit report, for a nominal fee, directly from each one of these agencies. Make sure you type in the correct website address, because fake websites have similar names and will try to trick you into giving away personal information or signing up for services you don’t want or need.

Why would my bank let me spend money I don’t have?

Friday, June 18th, 2010

Whenever you write a check or use your debit card, the money you use is taken out of your checking account. When the money you owe exceeds the amount of money you have available in checking, the extra money is called overdraft. Many banks will allow you to spend more than you have (at least temporarily) and charge you a fee each time you do. But why does overdraft even exist? Shouldn’t your bank just make it impossible for you to get credit for money you don’t have?

Normally, when you write a check for more money than your checking account contains, the check will “bounce” when someone tries to cash it, and your bank will charge you a fee. But some banks won’t fine you for bouncing a check if you use a service called overdraft protection. With overdraft protection, any overdraft you generate becomes a kind of instant loan – the bank lets you have the money, but you have to pay it back with interest. Interest on overdraft tends to be incredibly high, but as long as you pay it back quickly, it’s usually still cheaper than the fine you’d pay for bouncing a check. Your bank still profits from the interest, and it can also charge you a fee just to get overdraft protection in the first place.

It’s worth noting that you don’t have to have overdraft protection if you don’t want it; for example, if you turn off overdraft protection on your debit card, when you don’t have enough money to pay for something, the transaction simply won’t go through. In some cases it doesn’t make sense to have your bank let you go over the limit just so it can charge you, but when it’s used intelligently, overdraft protection can be worthwhile both for you and your bank – you save money, and your bank makes money.

An Escrow Account is…

Wednesday, June 16th, 2010

An escrow account is a kind of “neutral zone” for people completing some monetary transaction. It’s a bank account that isn’t owned by anyone participating in the transaction, so the money doesn’t have to change hands until all the details have been hammered out. Putting money into an escrow account shows you’re serious about making the transaction, but it protects everyone in case the agreement falls through.

Escrow accounts are often used in real estate deals to prevent a client’s money from mingling with other funds. When the deal is closed, the money in the escrow account is transferred to its ultimate owner – in this case, the seller.

How To Sell The Modern Home’s Most Boring Accessory: Paint

Wednesday, June 16th, 2010
A fresh coat of interior paint is a manageable, recession-proof way for homeowners to spruce up their homes. Just make sure you don’t show the product in action.

  • The paint company Valspar has designed a unique advertising campaign that appeals to the imagination and emotions of consumers.
  • While most paint advertisements feature flannel-clad men and women rolling a brush across a blank wall, Valspar decided it’s best not to remind people that painting your wall is actually a chore.
  • Valspar commercials features exotic locations, a soothing voiceover, and impressive colors that pop onscreen. There is also a 16 x 30 foot wall that stands abstractly in meadows, on beaches, or near mountains.

Facts & Figures

  • Valspar spent $35.2 million in advertising in 2009. Sherwin-Williams (one of few household paint names) spent $52 million.
  • The revenue for exterior paint fell 12% from 2007 to 2009. Interior paint sales slipped just 3%.

Best Quote
“Consumers talk about what they feel when they finish the project, and that’s a sense of pride and accomplishment. They say, ‘I feel like an artist,’ and ‘I feel a sense of freedom and joy.’ They ladder up to a lot of high-level emotional benefits, and that’s what we’re trying to tap into through this campaign.”  - Susanne Champ, Director of Marketing At Valspar

Your Clickable Drugstore, Complete With Robots

Monday, June 14th, 2010

Soap.com will revolutionize, digitize your drugstore experience.

  • The owners of Diapers.com, a company that turns an impressive profit selling, yes, diapers, have decided to take on all commonplace household products digitally by launching Soap.com this summer.
  • Although big sites like Drugstore.com and Amazon.com already offer online drugstore products, Soap.com believes its strong grasp on logistics will set it apart.
  • Soap.com possesses a unique warehouse technology that includes robots which determine the most efficient way to pack products. They also physically retrieve the items from the warehouse shelves.
  • Orders arrive within two days, and shipping is free.

Facts & Figures

  • Diapers.com sold $182 million worth of diapers and baby products in 2009 and anticipate $300 million in 2010.
  • Soap.com expects to carry 40,000 products by the end of the year.
  • Currently, the offline drugstore market generates $125 billion. The online market makes $8 billion.

Best Quote

“These are products you bought a thousand times before and don’t need to see or touch them again.  These are chores.” - Vinit Bharara, Cofounder of Quidsi, which owns Diapers.com

Does Hummus Really Even Need To Advertise?

Monday, June 7th, 2010

Apparently there are people out there for whom hummus is uncharted food territory. PepsiCo is targeting those people. You’ve been warned.

  • Sabra, maker of popular hummus and other pre-packaged dips and spreads, is one of several food companies that plan to spend significantly more money than usual on advertising this year.
  • In leaner economic times, marketing for affordable products like food tends to overshadow ads for flashy cars and other symbols of conspicuous consumption.
  • Sabra intends to entice “adventurous eaters” who haven’t tried hummus yet with a media campaign including television, print, online, and in-store advertising.

Facts & Figures

  • The Sabra Dipping Company is owned by PepsiCo
  • Sabra fits into PepsiCo’s “good for you portfolio,” which is responsible for $10 billion (or about 23%) of PepsiCo’s $43.2 billion in revenue last year
  • Sabra Dipping spent $3.3 million on advertising last year; this year it will spend “significantly more” than that

Best Quote

“We use the term ‘epicurious’ to describe the target audience.” – Chip Walker, Partner and Head of Planning at StrawberryFrog New York

The Secret Behind Ikea

Friday, June 4th, 2010

You know you’ve spent hours wandering its hallowed halls, browsing cheaply-made furniture and believing that its functional European designs will somehow make you a better person. But have you ever wondered how a giant warehouse next to the highway can do that to you?

  • Ikea brought on Kerri Molinaro in 1992, and with her arrival came a brand-new approach to customer appeal. Molinaro brought fashion sense and an eye for merchandising to the efficient furniture store, and changed its image completely.
  • Ikea’s unique business model involves scrimping on production costs and sales staff, and splurging on things like consumer research, product design, and advertising.
  • The store’s layout is not a coincidence, either. Products are displayed alongside one another in beautifully decorated mock-rooms; items cleverly displayed on a wall are easy to find in nearby bins, and, of course, the store is a literal maze, trapping customers who cannot navigate beyond the store’s arrow guidance system.

Facts & Figures

  • More than 50% of Ikea visitors buy something before leaving; in women’s clothing stores this number is closer to 8%
  • Each Ikea store employs approximately 400 people. Of these, 30% are in sales and 70% work in the warehouse or in merchandising.
  • During an average visit, Ikea shoppers spend two hours in the store.

Best Quote

“Often people will never come into contact with staff until the cashier. These products are really selling themselves.” – Kerri Molinaro, President, Ikea Canada

Ron Mitchell On Figuring Out Your Career

Thursday, April 8th, 2010

Ron Mitchell is CEO and Co-Founder of CareerCore, a company that supports career development for individuals and organizations by hooking them up with helpful technology and advising services. After earning his MBA at Harvard and spending years in the financial industry, he began to focus on the need to prepare people (especially young people) for making the right career choices. Part of this is his website GottaMentor, where mentors and coaches provide real-world advice on a variety of career issues. Here’s some advice from Ron about preparing for your own career:

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Demand For 3D Projectors Stifled By Lack Of Supply

Thursday, April 8th, 2010

As consumer demand for digital projectors skyrockets, the industry may not be able to supply quickly enough.

  • Privately owned makers of projector components have struggled to keep up with the soaring demand.
  • Despite the inability to match supply with demand, digital projector purveyor Barco doubled its projector sales in 2009 – its best year to date.
  • Barco considers additional funding of component makers as a potential option for solving this supply crisis, and may even use a secondary supplier to meet its component needs.

Facts & Figures

  • 85% of the world’s cinemas have yet to be fitted with digital projectors.
  • Barco thinks it could make nearly 150 million euros ($203.6 million) in 2010.
  • Barco shipped around 1,000 projectors in the fourth quarter of 2009, worth around 36 million euros.

Best Quote

“The challenge will not be how many you can sell, it will be how many you can make.” – Eric Van Zele, CEO of Barco

Strange Bike And Monorail Fusion May Revolutionize City Travel

Thursday, April 1st, 2010

Safe, weatherproof, environmentally friendly, and a good workout, too!

  • Geoffrey Barnett’s ingenious new invention combines a recumbent (lying down) bicycle with monorail technology, creating the “Schweeb.”
  • The invention may provide an alternative means of city travel, and it’s cheap and ecologically-friendly, to boot.
  • Apparently, recumbent cycling is faster than upright cycling, and a monorail would be the safest way to get around crowded cities quickly.

Facts & Figures

  • “Schweeb” is derived from the German word “schweben,” which means “to float” or “suspend.”
  • Barnett worked on the design for six years while he lived in Tokyo, and opened a 200 meter (650 foot) track in Rotorua, New Zealand in 2007.
  • The Schweeb can reach speeds of up to 35 mph.

Best Quote

“To me, as a cyclist, it’s just obvious, you should be able to ride over the top of traffic, so I came up with the idea of a weather-proof capsule that is completely safe.” – Geoffrey Barnett, Inventor