Archive for the ‘Food’ Category

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Starbucks Fishes For Customers With Free Stuff

Wednesday, October 20th, 2010

Would you like a free e-book with that grande caramel macchiato?

  • In an effort to boost profits, Starbucks is trying a new promotion with partner Yahoo! to bring free e-books, movies, online news subscriptions, and mp3s to customers using its free wifi.
  • The online freebies will only be accessible through Starbucks wifi networks, meaning customers will have to return to a shop to pick up where they left off with their books and movies. Alternately, they can purchase the product from the provider, which gives Starbucks a portion of the profit.
  • To make the program happen, the company has partnered with The Wall Street Journal, The New York Times, USA Today, Apple, Patch, Zagat, HarperCollins, Penguin Group, and SnagFilms.

Facts & Figures

  • Starbucks made its wifi free to everybody this July.
  • Users logged in to Starbucks wifi over 30 million times in September.

Best Quote

“Users across the Internet are moving more into this ‘snackable behavior’ to begin with.” – Burke Culligan, Vice President of Product Management at Yahoo!

Cabbage Shortage Causes Big Kimchi Problem in Korea

Friday, October 15th, 2010

In an interesting spin on food consumerism, Koreans are universally appalled at having to eat commercially-made kimchi instead of the homemade variety.

  • There’s a shortage of Napa cabbage in South Korea, and it’s threatening the national dish. Kimchi is a spicy fermented cabbage concoction used as a condiment, a main dish, and an alternative to salad. It’s eaten at pretty much every meal, every day.
  • The shortage is probably related to heavy rains this year, which reduced the cabbage harvest. To compound the problem, farmers may have planted fewer crops this year in response 2009′s overproduction (which resulted in lower profit).
  • Traditionally, kimchi is made by women at home. Whole heads of cabbage are salted and spiced, then buried in earthenware jars until they have pickled. When they’re opened – voila! – kimchi.

Facts & Figures

  • In 2009, the price of a head of Napa cabbage was about $1.40. Now it’s about $14.
  • Homemade kimchi can cost twice as much as pre-made.
  • A typical batch of kimchi includes cabbage, radishes, red chili peppers, salt, and garlic.

Best Quote

“The prices will go down. Sometimes they’re high, sometimes they’re low. Easy come, easy go. That’s life.” – Lee Young-ae, Food Vendor at Mo Rae Ne Market

DailyCandy Editor Lauren Lumsden On Discovering New And Cool

Monday, October 4th, 2010

It’s not every day you get to interview an editor from your favorite daily mailing list, but we somehow convinced Lauren to chat in front of our camera last week. Check out her interview to learn about the dude-ranch-to-web-editor career track and, of course, Bacon Salt.

>>TILE brings you exclusive interviews from people doing great things in SPEND, GROW, and GIVE. To view more, click on TILEcasts in the TILE Library.

Have a burning question or someone you’d like to see interviewed? Let us know – just Ask TILE!

Does Hummus Really Even Need To Advertise?

Monday, June 7th, 2010

Apparently there are people out there for whom hummus is uncharted food territory. PepsiCo is targeting those people. You’ve been warned.

  • Sabra, maker of popular hummus and other pre-packaged dips and spreads, is one of several food companies that plan to spend significantly more money than usual on advertising this year.
  • In leaner economic times, marketing for affordable products like food tends to overshadow ads for flashy cars and other symbols of conspicuous consumption.
  • Sabra intends to entice “adventurous eaters” who haven’t tried hummus yet with a media campaign including television, print, online, and in-store advertising.

Facts & Figures

  • The Sabra Dipping Company is owned by PepsiCo
  • Sabra fits into PepsiCo’s “good for you portfolio,” which is responsible for $10 billion (or about 23%) of PepsiCo’s $43.2 billion in revenue last year
  • Sabra Dipping spent $3.3 million on advertising last year; this year it will spend “significantly more” than that

Best Quote

“We use the term ‘epicurious’ to describe the target audience.” – Chip Walker, Partner and Head of Planning at StrawberryFrog New York

Guns And Coffee Go Together Like Peas And Carrots

Friday, March 12th, 2010

A fast-spreading movement in the pro-gun community has taken the Starbucks coffee contingent by storm.

  • As firearms fanatics and gun-control advocates battle over an issue known as the “open carry” movement (a demonstration by gun owners of carrying their guns in unconcealed holsters in public areas and private businesses where allowed), Starbucks, in full compliance with state open-carry weapons laws, has been caught up in the middle of the raging debate.
  • Starbucks, along with some other establishments, has refused to ban guns, causing uproar in the gun-control community.
  • Some retailers have banned guns from their stores for fear of losing out on potential customers with hoplophobia (fear of firearms).

Facts & Figures

  • The “open carry” movement started gaining momentum in 2004 after pro-gun advocates began researching state laws only to find that many states do not have laws that prohibit carrying unconcealed firearms.
  • In the 43 states where open carry is legal, Starbucks has around 4,970 company-operated stores.
  • Wal-Mart Stores Inc., Home Depot Inc., Best Buy Co. and Barnes and Nobles Inc. also allow unconcealed weapons in the respective states that allow such an activity, and have all become “open carry” friendly sites and milieus for informal “open carry” demonstrations.
  • Companies such as Peet’s Coffee & Tea have disallowed carrying unconcealed weapons in their stores, despite the legality of such an action.

Best Quote

“I think the policy shows complete disregard for the safety and sentiments of their workers. The only thing worse than a yuppie upset with how their frappuccino turned out is a yuppie with a gun who’s unhappy with how their frappuccino turned out.” – Erik Forman, a Starbucks barista, union member, and ostensible hoplophobe and sensationalist from Minneapolis

Consumption Gap Widens Between Haves and Have-Nots

Thursday, November 19th, 2009

While wealthier American shoppers have returned to patronizing high-end department stores, middle class consumers struggle to afford basics at Walmart.

  • Consumers at all income levels are focused on the value of their purchase and on not overspending.
  • Luxury chains report shoppers buying items such as shoes and dresses, while discount stores say their consumers are focused on food and socks.
  • Shoppers focused on saving in these economically tight times cannot afford to purchase items outside of the bare essentials.

Facts and Figures

  • The wealthy reigned in their spending most severely during the financial meltdown last fall.
  • Walmart has had to lower their prices to encourage their regular shoppers to continue buying.
  • Nordstrom’s third-quarter profit rose as sales improved compared with 2009.

Best Quote

“I used to consider shopping enertainment, but now I don’t think it’s enertainment.” – Patricia Murnane, Shopper and Risk Manager from New York

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