A seller’s market is a situation in which demand for a good or service is greater than the available supply, so the seller has more power to dictate the terms of sale, including price. Let’s say everyone in New York City wants to buy an orange (gotta get that Vitamin C), but only a few stores actually sell oranges. Those stores that do sell oranges are able to hike up the sale price because people who want to buy oranges have nowhere else to go to get their fix. This is a seller’s market because the stores can sell the oranges for whatever price they want, and people will still buy them.

Tags: demand, seller's market, supply, supply and demand