(image from loyal3.com)
In the very near future, you’ll be able to buy stock in a company you like by clicking three times within a Facebook app. Yes.
The start-up behind this investing revolution is Loyal3, and its goal is to make a boatload of money. But its other goal is to make it easy (and free) for average people to buy stock in the companies they like. And its other other goal is for companies to make it easy (and free) for average people to buy stock in their company, and thereby earn more loyal customers. Er, investomers.
Amazing, right? The Internet and mobile technology have already revolutionized philanthropy – now anyone can donate $10 instantly with just a text message – so it was only a matter of time before the financial industry got in on the action. (Ahem.)
But this guy is a little concerned about making “mindless” investing available to the next generation. Why encourage people to buy stock without first giving them the proper tools for learning about the health of the company? Loyal3 could be a great opportunity for young investors who want to try out their growing knowledge about investing. But it could also be the next bad idea – we’ve seen the damage that can be caused by blindly handing money over to people who make promises without showing us what’s behind the curtain.
Would you buy stock on Facebook if there were no fees associated with it?