Philanthropy: Optimized by Google

• Google is dramatically changing the landscape of the philanthropic sector.
• While Google’s overall impact has been negative for the newspaper and music industries, the “googlization” of philanthropy has benefited the nonprofit world by giving more people access to information that helps them donate.
• Guidestar, Charity Navigator, PubHub and Social Actions are all sites that aggregate information for donors about non-profits.

Facts & Figures

• PhilanthropySearch.org scans the websites of the 100 largest foundations, philanthropy consulting firms, university reserarch centers and other philanthropy-related sites.
• SocialActions.com aggregates more than 50 sources of online social activity, including change.org, globalgiving.org, razoo.org and volunteermatch.org.

Best Quote

“Most important, the Googlization of philanthropy means that organizing the information will not be done by the information creators, but by third parties and – excitingly – the people who want to consume that information.” – Sean Stannard-Stockton, The Chronicle of Philanthropy

Tags: google, internet, philanthropy