Today at TILE we asked ourselves… why do we do what we do? Why are we so passionate about next generation financial services? What is our raison d’etre – or reason for existence – in the first place?

TILE is very much about encouraging our members to do the same thing – step back and really take a look at their lives. If you know why you do what you do and what you care about, you can make better personal decisions about how you spend, grow and give your money. And that makes you a stronger person.

We decided to do this for ourselves as a company this week. It’s an important time for us – we’re launching a major new innovation on the site in just two weeks. The whole team is pulling so hard to make it happen, energy is high in the office, and the feedback we’re getting from our partners and users is just incredible.

So here is why we do TILE:

TILE is about empowering people. About making young people smarter, more engaged, and more passionate about a major part of their lives – their financial lives. Money is certainly not everything, but being smart about money can improve your life and help you make the world a better place. And TILE helps you connect your financial life to the way you live your life every day.

We educate without talking down to our members, we answer their questions, and we’re constantly coming up with new interactive features designed to help users explore and define their financial identities. From understanding how the stock market works to choosing the right charity to donate to, TILE guides members through a holistic understanding of wealth.

This is why we exist. By empowering our members to live richer lives and improve the world, we’re helping ensure that the next generation will be filled with strong, thoughtful, capable leaders. And boy, does our world need that now!

So what does this mean for the TILE community? In the next two weeks, we’re going to make the whole TILE experience even better. We’ll be launching our upgrade on May 11th at the FinovateSpring Conference in San Francisco – where a handful of the most exciting startups win a coveted seven minutes on stage. So watch this space – we’ll let you in on it really soon.

- Amy