(photo credit: e³°°°)

Humans are easy… right? Well, no.

• It turns out that discovering whether a consumer actually likes a product has more to do with the unconscious mind than the one that tells market researchers what they want to hear.
• Effective researchers have always tried to look “behind the scenes” for subtle changes in facial expression and tiny eye movements that reveal a subject’s true feelings about the product they’re viewing.
• But today’s best market researchers are computers. Even something as simple as an Internet or iPhone app with a camera function can track and analyze your facial expressions – meaning the jig is up for product testers just trying to be nice.

Best Quote

“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” – David Ogilvy, late British advertising pioneer

>> What do you think?

Have you ever convinced yourself you liked a product even though you actually didn’t?

Tags: advertising, marketing, mind control