Jumo.com wants to “do what Yelp did for restaurants.” But do people want to connect with nonprofits as badly as they want to eat tasty food?
- Chris Hughes, one of Facebook’s founding fathers (and if you watch the movie, they’re alllll fathers), has started a new kind of social networking site all about connecting people to the issues they care about.
- Jumo indexes charities, projects, and causes to help users learn about them. It also gives charities big and small easier access to potential supporters.
- Users sign up with their Facebook account, so sharing donation announcements and favorite causes/ organizations with friends is easy. The site also has some familiar Facebooky features – users can share and comment on pages, and see which organizations their friends like.
Facts & Figures
- Hughes was the Chief Digital Organizer for Obama’s presidential campaign in 2008
- Only 9% of the $300 billion in donations in 2009 were submitted online
- Jumo launched with over 3,000 issues and organizations on the site
Best Quote
βItβs still not clear whether or not followers translate to volunteers and donors. But people that are more engaged with nonprofits are most likely to become a donor or support them in another way.β β Steve MacLaughlin, Director of Internet Solutions at BlackBaud, a tech consultancy serving nonprofits
Tags: charities, Facebook, internet, Jumo, social networking