Microsoft Fights For Space On The Smartphone Stage

October 11th, 2010

Microsoft basically threw its old smartphone operating system out and tried again. Worth it? We’ll see…

Microsoft has just unveiled seven new smartphones it will be launching in partnership with several cell phone companies (AT&T, T-Mobile, Deutsche Telekom AG) over the next few months. So far, the new technology isn’t compatible with Verizon or Sprint Nextel networks.
The handsets are produced by different manufacturers, but they all run on the new Windows Phone 7 mobile operating system. The system has been totally redesigned in an attempt to compete with the more popular iPhone and Android.
Windows Phone 7′s interface is inspired in part by the company’s Zune mp3 player, and will feature an optional paid service (U-Verse) that allows users to watch cable shows on the device.

The seven new devices go on sale beginning November 8th
Three of the AT&T-branded phones are priced at about $200 with a 2-year contract
In the 2nd quarter of 2010, Microsoft’s piece of the smartphone OS market pie dropped to 5.5%

“The phones are always delightful, and wonderfully mine. This is a different kind of phone.” – Steve Balmer, Microsoft Chief Executive