(photo credit: fimoculous)

If you were a major luxury fashion house going public in an attempt to raise $3 billion from Asian investors, would you spend hours working on your investor PowerPoint presentation, or would you wrap a bunch of models in snakeskin and have them walk around at the Plaza Hotel?

Guess which way Prada went?

The Italian company is pursuing an IPO, which means it’s going to sell off pieces of itself to public investors, in Hong Kong this month. In order to woo potential investors, it held a relatively small fashion show for tycoons and their wives and daughters. Female tycoons either didn’t exist or were mysteriously lost in the editing of this WSJ piece about the event.

Prada is valued at $15.7 billion, so with this initial public offering, they’re giving up ownership of almost 20% of the company. But they’ve got to raise that cash somehow if their plans for world fashion domination are going to work out.

In other news, here’s a handy list of some of the biggest IPOs in U.S. history.

Hey, investor. Would YOU be wooed by a runway show?