Microsoft basically threw its old smartphone operating system out and tried again. Worth it? We’ll see…

• Microsoft has just unveiled seven new smartphones it will be launching in partnership with several cell phone companies (AT&T, T-Mobile, Deutsche Telekom AG) over the next few months. So far, the new technology isn’t compatible with Verizon or Sprint Nextel networks.
• The handsets are produced by different manufacturers, but they all run on the new Windows Phone 7 mobile operating system. The system has been totally redesigned in an attempt to compete with the more popular iPhone and Android.
• Windows Phone 7′s interface is inspired in part by the company’s Zune mp3 player, and will feature an optional paid service (U-Verse) that allows users to watch cable shows on the device.

Facts & Figures

• The seven new devices go on sale beginning November 8th
• Three of the AT&T-branded phones are priced at about $200 with a 2-year contract
• In the 2nd quarter of 2010, Microsoft’s piece of the smartphone OS market pie dropped to 5.5%

Best Quote

“The phones are always delightful, and wonderfully mine. This is a different kind of phone.” – Steve Balmer, Microsoft Chief Executive