Many media companies are using Tumblr to reach out to their readerships.

• Tumblr is considered the new hot social networking tool, and many media outlets are hoping it will become the next big thing.
• Although Tumblr’s audience is currently much smaller than Twitter’s or Facebook’s, the companies that have chosen Tumblr think that the audience will expand greatly in the near future.
• Tumblr’s greatest asset is the way in which it allows users to create a page that reflects their personality.

Facts & Figures

• Tumblr currently has 6.6 million users.
• An estimated 25,ooo new Tumblr accounts are created daily.
• The company recently raised $5 million in venture capital.

Best Quote

“Going back 20 years, publications like Rolling Stone didn’t interact with readers except for letters to the editor. One of the realizations that cultural leaders and publishers have had is that there is a lot of expertise, wisdom and ideas in their readership.” –James E. Katz, professor of communications, Rutgers University