Posts Tagged ‘tsunami’

Hawaii Pushes the “Emergency Marketing” Button

Wednesday, April 6th, 2011

We all know by now how much the earthquake and ensuing tsunami in Japan have affected its economy and the foreign companies that depend on Japanese-made components for their products.

But something we hadn’t really thought enough about is how the disaster affects where Japanese people choose to spend their money. It seems obvious now, but Japanese tourism to Hawaii has dropped by a full 25% since March 11th. That’s a big deal for the Hawaiian tourism industry, which is now spending $3 million on “emergency marketing” to woo travelers from other nations.

See what happens when you put all your eggs in one basket? Diversity really is more than just a corporate buzzword. (Full disclosure: we hate the word “buzzword.”) In work, school, government, AND your investment portfolio, diversification can protect you from unpredictable events and their domino effects.

Fortunately, Hawaii still has plenty of appeal to pasty New Yorkers like ourselves, who are happy to contribute to the state’s critical tourism revenue stream.

Barring an unforeseen volcanic eruption, that is.

How one manufacturer in Japan tripped up the Apple machine

Friday, April 1st, 2011

Do you know what makes your iPod go?

Here’s a hint: It rhymes with phithium pholymer.

No?

It’s made in Japan.

Still not getting it?

The shutdown of the Japanese factory that makes it is disrupting Apple’s production line.

…

If you guessed “a very specific and rare polymer used to hold together the lithium ion batteries used in iPods and a variety of other gadgets,” you’re right!! Ding!

This story is crazy. Who knew that one chemical made by one small company halfway across the world could affect iPod buyers in the U.S.? This is a good example of outsourcing in action.

For now, the company (Kureha) is scrambling to get back into action, but in the meantime, will the price of an iPod go up? Should we start stockpiling them in our panic rooms? Can we order iPods with the soothing voice of Justin Beiber pre-installed on them??

Seriously, though. Do you know where your favorite products are made?

Smart Philanthropy in the Wake of a Disaster

Wednesday, March 16th, 2011


(photo credit: Kei!)

When something really bad happens in the world, we all feel hurt. And helping each other out is one of the best ways to alleviate that pain. But that common sense advice about not shopping when you’re hungry and not investing when you’re anxious also applies to giving.

Saundra Schimmelpfennig at the Chronicle of Philanthropy shared some advice on how to give smart in an urgent time of need. She encourages “disaster philanthropists” to think carefully before pledging their money to an emotionally compelling cause.

Here are some of her points that we think are especially important:

  • Make sure the organization you’re donating to actually has permission to operate in the affected area. (This is a no-brainer, but some governments refuse or limit access to foreign aid organizations.)
  • Consider giving to organizations that were operating successfully in-country before the disaster. They may have more resources and connections than many of the big-name international nonprofits.
  • Don’t be sucked in by projects that tug at your heartstrings. Sure, donating to an animal shelter seems like the natural thing to do after seeing this picture, but does directing your resources there really address the most critical needs on the ground?
  • Give aid organizations the freedom to choose what your donation pays for. They know better than you what the most important projects are.
  • Don’t forget about the disaster as soon as the news outlets do. Most of the expense and hard work happens after the initial emergency relief efforts end. Rebuilding houses, schools, communities, and lives can take years. Your donation will mean just as much in six months as it does today.

Ready to make an impact? Text a friend and ask them to donate with you. With two researchers on the job, you can probably find a perfect organization – and double your donation in the process!

Want to help? Stop talking and roll up your sleeves.

Tuesday, March 15th, 2011


Japan 2011 © JIJI PRESS

Even when disasters happen in far-away places, you can still help. Donating money is a great place to start, but don’t stop there. Hosting a fundraiser is as easy as inviting some friends over for lunch or making a page on crowdrise.org.

And Alanna Shaikh says that volunteering in your hometown is a lot more valuable than you might think:

“There is a lot of work at aid agency headquarters that can be done by committed volunteers, and that work often has a huge impact. Everything that a volunteer does pushes down overhead costs and frees up money for the organization to spend on international relief.

I was an Oxfam American volunteer back in the day, and I helped transcribe field interviews for qualitative surveys, edit and format documents, and prepare press releases. It was interesting work, and it was part of what led me to the work I do now. At International Medical Corps, our volunteers drafted situation reports, answered correspondence, and did literature reviews, among other things.”

Check out DoSomething.org, idealist.org, or the website of your favorite aid organization to get some ideas.