Posts Tagged ‘social networking’

Jumo Picks Up Where Facebook’s “Causes” Left Off

Monday, December 6th, 2010

Jumo.com wants to “do what Yelp did for restaurants.” But do people want to connect with nonprofits as badly as they want to eat tasty food?

  • Chris Hughes, one of Facebook’s founding fathers (and if you watch the movie, they’re alllll fathers), has started a new kind of social networking site all about connecting people to the issues they care about.
  • Jumo indexes charities, projects, and causes to help users learn about them. It also gives charities big and small easier access to potential supporters.
  • Users sign up with their Facebook account, so sharing donation announcements and favorite causes/ organizations with friends is easy. The site also has some familiar Facebooky features – users can share and comment on pages, and see which organizations their friends like.

Facts & Figures

  • Hughes was the Chief Digital Organizer for Obama’s presidential campaign in 2008
  • Only 9% of the $300 billion in donations in 2009 were submitted online
  • Jumo launched with over 3,000 issues and organizations on the site

Best Quote

“It’s still not clear whether or not followers translate to volunteers and donors. But people that are more engaged with nonprofits are most likely to become a donor or support them in another way.” – Steve MacLaughlin, Director of Internet Solutions at BlackBaud, a tech consultancy serving nonprofits

Media Outlets Are Betting On Tumblr

Friday, August 13th, 2010

Many media companies are using Tumblr to reach out to their readerships.

  • Tumblr is considered the new hot social networking tool, and many media outlets are hoping it will become the next big thing.
  • Although Tumblr’s audience is currently much smaller than Twitter’s or Facebook’s, the companies that have chosen Tumblr think that the audience will expand greatly in the near future.
  • Tumblr’s greatest asset is the way in which it allows users to create a page that reflects their personality.

Facts & Figures

  • Tumblr currently has 6.6 million users.
  • An estimated 25,ooo new Tumblr accounts are created daily.
  • The company recently raised $5 million in venture capital.

Best Quote

“Going back 20 years, publications like Rolling Stone didn’t interact with readers except for letters to the editor. One of the realizations that cultural leaders and publishers have had is that there is a lot of expertise, wisdom and ideas in their readership.” –James E. Katz, professor of communications, Rutgers University