Posts Tagged ‘search engines’

Competition Between Two Power Search Engines Intensifies

Thursday, August 12th, 2010

As the search engine Bing accumulates more users, Google attempts to adopt some of their new features.

  • Google has long held the majority of users in the search engine market, but its percentage is now dropping, while Bing’s and Yahoo’s ia rising.
  • Google has favored a simple, no-frills approach to searching, but now, faced with Bing’s breadth of new features, it is rethinking that strategy, going so far as to imitate Bing in some areas.
  • Although Bing still has only a fraction of Google’s audience, we’re likely to see the competition between the two search engines ramp up even more in the future.

Facts & Figures

  • Google handles 62.6% of all internet searches; Bing only handles 12.7%. However, Bing’s percentage has increased from only 8% when the search engine was first introduced.
  • Over the last 12 months, Microsoft’s online services division suffered losses of $2.36 billion on revenue of $2.2. billion.
  • Google made 500 adjustments to its search algorithm in the past year alone.

Best Quote

“There is a cold war going on. Clearly, you can see how Bing’s competition is forcing Google to try and catch up in some places.” –Sandeep Aggarwal, Senior Internet and Software Analyst, Caris & Company