• Alexa and James Hirshfeld, two siblings living in New York City, have started Paperless Post, a Web-based business that allows users to design and send invitations through e-mail.
• The business was created to cater to the needs of people who want something more upscale than Facebook invites but don’t want to go through the time and expense necessary for printed invitations.
• Paperless Post seems to be growing in popularity, boasting such clients as Zac Posen and Diane Von Furstenberg.

Facts & Figures

• The Hirshfelds have sent out 60,000 invitations since January 2009, and 150,000 since the previous fall.
• Paperless Post boasts a variety of letterhead templates, fonts, motifs, border patterns, paper colors, sizes, stock, and textures, as well as an RSVP tracking system.
• The carbon footprint of Paperless Post is virtually zero.

Best Quote

“The Internet has been a kind of vacuum in terms of aesthetics. We wanted to leverage functionality with design.” — Alexa Hirshfeld, Co-Founder of Paperless Post