Posts Tagged ‘market share’

An Oligopoly is…

Thursday, June 30th, 2011

An oligopoly is a situation in which a small group of organizations dominates a particular market. The actions of these individual “oligopolists” affect one another and can collectively influence prices and production in the marketplace.

Oligopolies can exist both intentionally or unintentionally. For example, Apple and Dell computers dominate the market for laptops because they tend to sell more products than their competitors. But they’re not working together, so the dominance is unintentional. On the other hand, OPEC member countries have joined together and formed a cartel to intentionally dominate the oil market and keep prices high.

Market Share is…

Friday, August 21st, 2009

Market share is the percentage of total industry sales that a company controls. It describes the strength of a company. If there are 50 greeting cards sold every year and your card company sells 40 of them, you have an 80% market share of the greeting card industry. Well done!