The modern Green Movement has been called trendy, popular, and fashionable. But what’s the deal with popular, fashionable trends that aren’t green?

• The latest trend to sweep restaurants of New York, San Francisco, and beyond is the exposed-filament light bulb: a reproduction of Edison’s first light that happens to consume massive quantities of energy.
• From hip hangouts to sophisticated venues, restaurant owners around the world are drawn to the industrial style, warm glow, and nostalgic quality of the bulb.
• Reproductions of Edison’s carbon filament bulb have been around for almost 50 years, but did not become noticeably trendy until 2003.

Facts & Figures

• The exposed-filament light bulb is the least efficient light bulb in the world, with some types using 5 to 10 times more power than other bulb options on the market.
• Exposed-filament bulbs are sold at home decor stores for $9 to $20 each.
• Upscale restaurant lighting budgets often reach six figures.

Best Quote

“You can’t on the one hand brag how green you are by serving organic beer and locally grown produce while you are lighting your business with the least efficient light bulbs available in the world.” – Noah Horowitz, Senior Scientist, The Environmental Group