“Frito-Lay hopes its new SunChips bag will please consumers who complained in droves last year when the company rolled out a “green” bag that could be tossed into the compost bin.

Snackers said the new bag was simply too noisy and detracted from the chip-eating experience. (Translation: In other words, it drowned out the TV and was harder to keep late-night secret chip eating a secret.)”

What do you think?

Would you ever refuse to buy a snack food because the packaging made too much noise?  For that matter, would you take the time to complain to a company if you thought their snack packaging was too crinkly?