Posts Tagged ‘fast-food’

Makers of SunChips Appeal to Both Environmental Concerns and Delicate Ears

Wednesday, March 2nd, 2011

“Frito-Lay hopes its new SunChips bag will please consumers who complained in droves last year when the company rolled out a “green” bag that could be tossed into the compost bin.

Snackers said the new bag was simply too noisy and detracted from the chip-eating experience. (Translation: In other words, it drowned out the TV and was harder to keep late-night secret chip eating a secret.)”

What do you think?

Would you ever refuse to buy a snack food because the packaging made too much noise?  For that matter, would you take the time to complain to a company if you thought their snack packaging was too crinkly?

New 7-11 energy source? Wind. Source of rolling meat products? Still a mystery.

Tuesday, February 8th, 2011

International mini-market chain 7-11 is greening up its act in 100 new eco-friendly stores in Japan.

These stores, which feature wind power and LED lights, cost up to 30% more than a traditional stores. But Sevs and other chain markets like it expect that the cost of “greening” buildings will go down as demand rises.

That would be pretty cool, huh?

The Power Of Playing Hard To Get: Elusive McRib Sightings, Cheap Food Boost McDonald’s Earnings

Thursday, January 27th, 2011

“McDonald’s has continued to lead the fast-food industry in its recovery from the recession. It’s outpacing its rivals, such as Burger King, which was taken private in a buyout last year, andWendy’s/Arby’s Group Inc., which announced last week it is considering a sale for its lagging Arby’s chain. The fast-food giant reported a profit of $1.24 billion, or $1.16 a share, up from $1.22 billion, or $1.11 a share, a year earlier.”

What do you think?

Would you buy something (like a special molded-meat sandwich that only comes out a few times a year at select locations) just because it was rare?

McDonald’s To Serve Billions More, Faster Than Ever

Tuesday, November 10th, 2009

Could shaving off seconds from a Big Mac order retain some customers for the fast-food giant? What about ordering while waiting in line at the register?

  • Even-though McDonald’s is the world’s largest restaurant chain, it ranks 7th out of the ten top fast-food chains on the American Customer Satisfaction Index.
  • In an effort to get more customers through their “golden arches,” McDonald’s will focus on serving burgers faster, fitting more food on every tray and squeezing more cars into the drive-through line.
  • The company is experimenting with hand-held ordering devices that would allow workers to come from behind the counter to improve efficiency and shorten long lines.

Facts & Figures

  • Sales in the last year at McDonald’s restaurants (open for at least 13 months) climbed 3.8%.
  • McDonald’s aims to serve each customer within 90 seconds of their order.
  • The company has an “innovation center” 20 miles southwest of their headquarters in Illinois, where they practice new serving techniques and other new ideas.

Best Quote

“The moment of truth comes in the transaction. We have to get better at that moment of truth.” – Jeff Stratton, McDonald’s Chief Restaurant Officer