Posts Tagged ‘consumer demand’

Makers of SunChips Appeal to Both Environmental Concerns and Delicate Ears

Wednesday, March 2nd, 2011

“Frito-Lay hopes its new SunChips bag will please consumers who complained in droves last year when the company rolled out a “green” bag that could be tossed into the compost bin.

Snackers said the new bag was simply too noisy and detracted from the chip-eating experience. (Translation: In other words, it drowned out the TV and was harder to keep late-night secret chip eating a secret.)”

What do you think?

Would you ever refuse to buy a snack food because the packaging made too much noise?  For that matter, would you take the time to complain to a company if you thought their snack packaging was too crinkly?

The Starbucks Trenta: Because Bigger Drinks Are Always A Good Idea

Tuesday, January 18th, 2011

“Starbucks Corp. will roll out its biggest drink size yet — the 31-ounce “Trenta” — in all its U.S. coffee shops by May 3, the company said on Sunday. The new size will be available only for iced coffee, iced tea and iced tea lemonade drinks in the United States. The Trenta is 7 ounces larger than Starbucks’ “Venti” cup for iced drinks, which currently is its largest size on offer. Drinks in the Trenta size will cost 50 cents more than similar Venti-sized iced drinks, the company said.”

What do you think?

How much would an extra $0.50 add to your daily iced coffee habit?