Audi sales continue to exceed expectations as it plans to emerge as a luxury car leader.

• Thanks to very strong car sales, Audi’s second-quarter earnings were “very significant” when compared to those of 2009.
• Sales of new Audi’s reached a record high in 2008 when more than 1 million cars were sold.
• Demand for luxury cars declined when the economy fell, but has since recovered faster than expected.
• Audi plans to reach 1.5 million cars sold in 2015, but now thinks it will do so much earlier.
• New models, the small A1 and luxury coupe A7, have just been released.

Facts & Figures

• In the first half of 2010, Audi’s car sales jumped 19% to 554,950.
• Audi is owned by Volkswagen.
• Audi plans to sell about 200,000 A7 cars over the course of 7 years.

Best Quote

“We will exceed the 1 million [car sales] significantly this year.” -Rupert Stadler, Audi, Chief Executive