Posts Tagged ‘branding’

A Sponsor is…

Friday, June 3rd, 2011

A sponsor is something or someone that gives money to support an event, project, person or organization. Sponsoring can happen on a large scale (for example, Coca-Cola sponsoring the World Cup) or on a small scale (like if you ask your parents to sponsor a car wash for your soccer team). It just means that the sponsor gives resources (money or time) to help make something happen.

Sponsoring has two big advantages: it provides the resources needed to put on an event or maintain a team, and it allows the sponsor to plaster its name all over the event. It’s kind of like advertising, because you get your name in front of potential customers, and you get the priceless image of giving back to the community.

What Company Logos Are Really Trying to Tell You

Tuesday, January 25th, 2011

body-wisdom-logo.jpeg

You know how things aren’t always what they seem? Well, take a look at these companies’ logos.

A company creates a logo to help you remember their product, but also to make sure you think of it in a certain way – whether you know it or not. This is one of the ways that a company helps build their brand, which is what makes them different from everyone else who’s selling the same thing.

Check out the link to see what we’re talking about!

Why do generics cost less?

Monday, November 2nd, 2009

You can find a generic version of almost anything: prescription drugs, soaps, even breakfast cereals. A generic product is one that lacks a brand name or a registered trademark. For example, you can buy brand-name Bayer Aspirin at the drugstore or you can buy generic aspirin usually with the name of the store on the label for slightly less. There should be no physical difference between the two products, but people willingly pay more for Bayer. Why would someone do this?

Companies spend lots of money on advertising to establish a good reputation or brand image. Because of that, people feel like they can trust the brand name product more than a nameless, faceless generic product. Both products are covered by the same consumer safety laws and regulations, but people in general are willing to pay more for a familiar brand name. The generics have lower prices both because they don’t have the same advertising costs and because consumers wouldn’t be willing to pay as high a price for them.

Companies also fight hard lobbying and in courts to protect their trademarks and copyrights and prevent companies from selling generic versions of their products, which allows them to control supply and keep prices higher. For products like life-saving medicines, some argue that this is unfair and prevents millions of poor people from accessing the treatment they need. Others argue that this gives companies incentives to come up with new drugs.