Archive for the ‘Home’ Category

« Older Entries
Newer Entries »

DailyCandy Editor Lauren Lumsden On Discovering New And Cool

Monday, October 4th, 2010

It’s not every day you get to interview an editor from your favorite daily mailing list, but we somehow convinced Lauren to chat in front of our camera last week. Check out her interview to learn about the dude-ranch-to-web-editor career track and, of course, Bacon Salt.

>>TILE brings you exclusive interviews from people doing great things in SPEND, GROW, and GIVE. To view more, click on TILEcasts in the TILE Library.

Have a burning question or someone you’d like to see interviewed? Let us know – just Ask TILE!

Kids Get A Say In Where They Hang Their Hats

Wednesday, September 29th, 2010

They have to live there, too.

  • Real estate brokers are seeing an increase in clients under the age of 18, as more parents try to involve their kids in the decision of where to live.
  • Sometimes the goal is to teach the kids how real estate works, sometimes it’s a way to make them feel more involved in a big family change, and sometimes it’s just practical to have another person helping to make the final decision.
  • The 9- and 14-year-old daughters of a Manhattan apartment hunter were instrumental in pointing out flaws: the dining room wouldn’t fit a table for homework, the oven wouldn’t fit a Thanksgiving turkey, the layout wouldn’t allow for enough privacy.

Facts & Figures

  • Frances Katzen, a broker with Prudential Douglas Elliman, recently showed a $3.1 million dollar apartment to two children, aged 11 and 12, who came without their parents.
  • Another agent working for CORE showed an apartment to a client and his 15- and 18-year-old children, who seemed to be along for a lesson in finance.

Best Quote

“At first I thought it was going to be boring. Then I thought it was fun to fit everything in.” – Julia Paris, 14-year-old house hunter

‘The Official Preppy Handbook’ Updated For Today’s Prep

Monday, August 30th, 2010

“True Prep” is a lifestyle guide updated for the modern prepster.

  • The author of 1980′s shockingly successful “The Official Preppy Handbook” has just published a new edition for the next generation: “True Prep: It’s a Whole New Old World.”
  • This new take on the original talks issues like divorce, second marriages, and dealing with the fallout from youthful partying.
  • Lisa Birnbach, author of both editions, is not-quite-ironic in her assessment of what is and isn’t preppy. There’s a preppy hall of fame (starring Stephen Colbert, oddly), an assessment of the preppiest schools, and, apparently, a serious devotion to preppy shopping.

Facts & Figures

  • When it came out in 1980, “The Official Preppy Handbook” was on the New York Times bestseller list for over a year
  • Today the original edition can sell for $100 or even $1,000

Best Quote

“Every single one of us — no matter the age or the gender or sexual preference — owns a blue blazer.” – True Prep: It’s a Whole New Old World

Time to enter the real world? Blair Brandt will help you find a place.

Thursday, August 26th, 2010

blair-brandt.jpg Blair Brandt is the founder and CEO of The Next Step Realty. And at just 22, he’s responsible for managing all the different components of the business: he recruits and manages brokers and Next Step staff, develops relationships with clients, oversees PR and marketing, business operations, legal and financial matters, tax, web design and programming, investment and return on that investments for investors… pretty much everything. Blair spends most of his day meeting with people to seek collaboration, advice, cross-marketing opportunities, and so on. But he found the time to answer some of our questions, so check it out:

TILE: How did you come up with the idea for a service like this?
Blair: For the past four years, I worked as an assistant at a real estate firm while in Florida. There I noticed one crucial factor in the marketplace: the power of referrals and the importance of having good leads for a realtor.

Especially in bad times, having personal networks that could deliver you with quality clients was the way to continued success. SO, if we were going to set up a leads service, we needed to find a niche that we could specialize in and that could be ours.

We realized our niche when my friends from college started to call me asking if I knew brokers in the cities they were moving to for new jobs. So, while I was helping a few of my friends get matched up with the right brokers, my friend and future business partner Belton Baker picked up on what I was doing and said – listen, let’s market this to everyone we know, and everyone they know. We immediately saw the demand for an improved, streamlined housing transition from college to the real world.

TILE: What was your first apartment search like?
Blair: Our first apartment search actually went pretty well. We spent months recruiting the best real estate brokers for the job in major cities, and we really did some extensive interviewing and personal networking to make sure we were dealing with the right people. Once we started to get our clients, which happened more in a wave of hundreds than in any one single first search, the brokers were very well prepared to service the clients. Most of their clients were young professionals anyway and this is what they specialized in, but they hadn’t directly marketed their services to colleges – that became our business.

TILE: Why is your logo a giraffe? NextStep-logo-only.jpg
Blair: My philosophy from the time I started this company with Belton is that the transition from college to the real world is one of the most intense psychological and logistical bridges young people must cross. Of course, life offers countless challenges after graduation, but the change in lifestyle from student to adult is a rapid one for recent graduates. Graduates are often embarking on their first job and career, and in the meantime making all the other adjustments required in moving to a new city. We decided if we could help recent graduates by solving one of the problems – housing – we could develop our own niche market in the process. The giraffe  is symbolic and metaphorical because it represents the nature of our clients during this transition. Giraffes take some of the largest steps of any animal and they reach high. Our clients are similarly reaching high in their new beginning and taking a very large step into the real world and their first home.

TILE: What advice would you give your teenage self?
Blair: Dream big.

TILE: Can you tell us a secret about the real estate business?
Blair: It’s about specialized service, having an expertise in a particular process or niche, and building relationships with expanding networks of people. Most of what we do is personal networking. We started this business with a list of 500 students at college campuses to help spread the word, and the domino effect is beyond what we ever expected. First friends, then friends of friends, then friends of friends of friends, and before you know it, you are dealing directly with the public. If you can specialize in a certain real estate niche, associate yourself with that niche, and then use networks to create momentum, you can get something off the ground fast.

To see Blair talking in real life, check out his recent interview on Bloomberg TV: http://bit.ly/dlIxYM

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Cool Electronics Move Ahead Of Clothes And Appliances

Wednesday, August 4th, 2010

Second-quarter reports indicate that Americans have changed their spending priorities from appliances to new and improved electronics.

  • Rather than purchasing appliances and clothing, Americans now tend to put their money toward new electronics and in their savings.
  • Electronics are constantly evolving to become newer, cooler and better–causing an incentive to buy the latest items.
  • Some clothing retailers, such as American Eagle Outfitters and Macy’s, are giving consumers electronic incentives to buy apparel (like giving away smartphones).

Facts & Figures

  • Sales of televisions, computers, video and telephone equipment grew 1.8% in the first six months of 2010.
  • Spending on appliances decreased 3.6% and spending on furniture decreased 11%.
  • The U.S. savings rate increased to 6.4% from May to June.
  • In the first 6 months of 2010, Americans spent $534 billion on durable goods, up 5.9% from last year.

Best Quote

“But who needs to buy more ties? I mean, come on, I have a great computer.” -Spence Witten, 27-year-old consumer

Luxury Sites Replace Luxury Stores

Friday, July 16th, 2010

In a struggling economy, online shopping might replace even the highest high-end stores.

  • In the wake of the recession, luxury stores are forced to sell merchandise on the web.
  • Selling clothes online, though less atmospheric than a downtown boutique, allows profits to go directly to the company by cutting out the costs of a store.
  • Technology’s infinite possibilities has increased the number of high-end online stores, allowing boutiques to make their websites seem as impressive and exclusive as their boutique.

Facts & Figures

  • In 2009, when the worldwide luxury-goods industry fell 8%, luxury sales online were forecast to grow 20%

Best Quote

“These brands are finally taking the plunge to establish an online retail presence. The recession forced these manufacturers to realize they needed to look for revenue wherever they could.” – Jeffrey Max, Chief Executive, Venda E-Commerce Sites

New Homes Didn’t Sell In May

Tuesday, June 29th, 2010

Because a special tax credit for purchasing new-homes expired in April, sales plunged in May.

  • The drop in new home sales, which are at the lowest number since 1970, may be the result of buyers rushing to purchase homes before the tax credit expired.
  • New home construction and applications for home-buying loans also declined in May.
  • The decline may not be indicative of a weak recovery, but instead merely a reaction to the expired tax credit.

Facts & Figures

  • New home sales fell -32.7% from April to May.
  • Sales had increased by +12.1% in March and +14.7% in April.
  • In May 2010, the median price of a new home was $200,900, which is 9.6% lower than in 2009.

Best Quote

“It’s a concern that even with very low interest rates, you’re seeing there’s an inability of home sales to move up at all in the past year, but there’s a reason to believe going forward things wouldn’t be quite as bad as they are in May.” – Michael Feroli, Chief U.S. Economist at J.P. Morgan Chase

Living In Walt Disney World

Thursday, June 24th, 2010

Walt Disney Co. plans to develop an expensive vacation-home real estate community – “Golden Oak” – in Walt Disney World in Florida.

  • Golden Oak homes will be priced between $1.5 and $8 million dollars, placing them at the very top of the Orlando area housing market.
  • Construction on the first homes is expected to be finished in 2011.
  • There is another real estate development next to the theme park – “Celebration” – that is more economically diverse and generally considered a successful project.

Facts & Figures

  • The average price of new home listings in the Orlando area in 2010 is about $243,000.
  • The proposed plan includes 450 homes, a 445-room Four Seasons hotel, 2 updated golf courses, a clubhouse, parks, walkways, and wetlands.

Best Quote

“This may be the first time that a kind of man-made entertainment center has generated that kind of real-estate activity.” – Elizabeth Plater-Zyberk, Dean of Architecture at the University of Miami

Foreclosed Homes: A Good Deal For Buyers?

Wednesday, June 23rd, 2010

The number of foreclosures on private homes continues to increase, and it shows no indication of stopping in 2010.

  • Between 3 and 3.5 million houses in the U.S. are expected to go into foreclosure in 2010 (up from 2.8 million in 2009).
  • Foreclosed homes are sold “as is,” so there are many potential complications and hidden costs.
  • It’s typical for bank-owned homes to have electricity, gas, and water completely turned off, emphasizing the importance of buyer inspections.

Facts and Figures

  • There have been more than 300,000 homes per month for 15 consecutive months that received foreclosure notices.
  • An estimated 45% of adults may consider purchasing a foreclosure.
  • Some banks are offering financial incentives to those buying foreclosures.

Best Quote

“We’ve plateaued at an unprecedented level of foreclosure activity.” – Rick Sharga, Senior Vice President of RealtyTrac

How To Sell The Modern Home’s Most Boring Accessory: Paint

Wednesday, June 16th, 2010
A fresh coat of interior paint is a manageable, recession-proof way for homeowners to spruce up their homes. Just make sure you don’t show the product in action.

  • The paint company Valspar has designed a unique advertising campaign that appeals to the imagination and emotions of consumers.
  • While most paint advertisements feature flannel-clad men and women rolling a brush across a blank wall, Valspar decided it’s best not to remind people that painting your wall is actually a chore.
  • Valspar commercials features exotic locations, a soothing voiceover, and impressive colors that pop onscreen. There is also a 16 x 30 foot wall that stands abstractly in meadows, on beaches, or near mountains.

Facts & Figures

  • Valspar spent $35.2 million in advertising in 2009. Sherwin-Williams (one of few household paint names) spent $52 million.
  • The revenue for exterior paint fell 12% from 2007 to 2009. Interior paint sales slipped just 3%.

Best Quote
“Consumers talk about what they feel when they finish the project, and that’s a sense of pride and accomplishment. They say, ‘I feel like an artist,’ and ‘I feel a sense of freedom and joy.’ They ladder up to a lot of high-level emotional benefits, and that’s what we’re trying to tap into through this campaign.”  - Susanne Champ, Director of Marketing At Valspar

« Older Entries
Newer Entries »