Archive for the ‘Ask the Experts’ Category

Josh Weinstein Offers Advice to Potential Entrepreneurs: Do it!

Monday, August 1st, 2011

josh-weinstein.jpgJosh Weinstein is the founder of YouAre.TV. YouAre.TV allows anyone to be on TV and interactive gameshows via webcam. He previously
founded CollegeOnly, GoodCrush, and CollegeGovs. Josh likes people,
technology, and leveraging the latter for the benefit of the former. You can check out some of his early work at Photocracy.org.

Josh was nice enough to sit down with TILE for a few questions.

TILE: What inspired you to become an entrepreneur?
Josh: My passion for creating things is the primary catalyst for me becoming an entrepreneur. GoodCrush was the first entrepreneurial project I worked on post-grad and was something I came up with in college. It was clearly addressing a problem and was used by a lot of my peers, so I was excited to continue to work on it.
TILE: Where do you get your best ideas?
Josh: The best ideas come from actual experiences when you are like “I really wish I had something that could do X” — that’s how I came up with the CrushFinder originally. YouAreTV came about in the same way.

TILE: Which start-up are you most proud of and why?
Josh: Tough to say between GoodCrush and YouAreTV. GoodCrush was cool because we clearly hit a need and people really liked it. YouAreTV, however, is really novel and disruptive.
TILE: How has your experience as an entrepreneur – personally, financially and in business – compared with your expectations?
Josh: Patience is of the essence in entrepreneurship. You hear about a lot of homeruns that seems to be magic right out of the box, but it’s not like that for the majority of the cases. Even some of those instant homeruns weren’t instant — Groupon for example, was a pivot from a failing venture.
TILE: What advice would you give to any young people considering entrepreneurship?
Josh: Do it. Learn to code.
TILE: Help our members learn from your mistakes…What’s the dumbest thing you’ve ever done in your financial life?
Josh: I worked with an outside firm to code some of our site – they were incredibly expensive but ostensibly some of the best in the world. It was a massive waste of money and they didn’t care about our stuff at all, it didn’t even work at the end. I should have used our money to focus on building a team internally instead of a) racing to get the product out b) working with people who weren’t invested in the same way.

Deep Investment in Shared Experience: Dance Company Founders Share with TILE

Thursday, July 28th, 2011

lawrence-herchenroether.jpgLawrence-Herchenroether Dance Company, artists-in-residence at Girard College and Mascher Space Cooperative, is a Philadelphia-based modern dance company that produces the work of choreographer Tori Lawrence. By emphasizing the creative process, the Lawrence-Herchenroether Dance Company strives to create a shared experience between the performers and audience members. Continuously exploring the dynamic relationship among movement, perception, and environment, the company works towards creating choreography that is surprising, thoughtful, and honest. Co-founders Tori Lawrence and Emily Herchenroether stopped communing with their audiences long enough to answer a few of our questions about supporting the arts…

TILE: Why is it important to support the arts?
Tori & Emily: Art opens up conversations and new ways of looking at things. It encourages dialogue between the creator and the perceiver, helping to push and challenge us as individuals and as communities. It helps us progress as beings to more deeply relate to the world and the environment around us.

TILE: What’s it like to run your own show as an independent modern dance company?
Tori & Emily: We become intimately aware of all of the details that go into a live production that aren’t related to the art. Examples are marketing, fund-raising, grant writing, rehearsal/performance space rental, etc. You have to realize that you’re providing a full experience for the audience rather than solely the work or choreography itself.

There’s also a lot of problem solving and awareness of all of the expenses that go into forming a dance company. Finding a way to balance your needs and limited funds is hard and we’re still trying to figure it out. We have come to realize that we are business owners that have branded a company as well as artists that have branded a voice.

TILE: We hear a lot about how artists of all ages are struggling financially to bring their work to life. What kind of advice would you give to young people who want to help out by supporting the arts?
Tori & Emily: Our advice: Go to shows and experience art (whether they be concerts, gallery openings, dance performances, jams, etc.). Find someone whose work moves you or strikes you in a certain way. I would recommend concentrating your funds in that one person/company and one area rather than spreading it to a group of different artists/companies.

Deep investment is better than a broad investment in art because you make more of an impact and you can experience the effects of your donation more easily. Deep investment in one artist or one company encourages longevity and sustainability.

TILE: As young performing artists, what kind of role would you like to see your own art and that of others playing in the future?
Tori & Emily: Bringing the audience to be more engaged in our art (a mind/body/soul engagement). In our site-specific dance performances, we prod, poke, and allow those deep/inner questions to surface. Hopefully the worlds that we create can inspire our audience members to become more engaged with their surroundings.

TILE: We can all learn from each other, so… what’s the biggest financial mistake you’ve ever made?
Tori & Emily: We rented a space inside an outmoded power plant for one of our shows at the Philly Fringe last year. Our performance involved a lot of water. At the end of the performance, we didn’t have the appropriate resources to clean up the water and dirt that we left behind, so we ended up being penalized for not thoroughly cleaning the space.
What we learned: Be aware of the risks that you take when you put down a deposit for a performance venue.

Be clear ahead of time what’s expected of you to get the deposit back so that you can do what’s expected and not lose money unnecessarily.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Get Smart: How to Think About Thinking with Chris Stewart

Wednesday, July 20th, 2011

chris-stewart.jpg W. Christopher Stewart is a philosophy professor at Houghton College in Houghton, NY, where he teaches courses on aesthetics, the history of philosophy, Nietzsche, Kierkegaard, philosophy of science, and business ethics. He is the author of, among other things, an essay on magic and technology forthcoming in The Hobbit and Philosophy,and earlier co-authored an essay on magic, science, and the ethics of technology for Harry Potter and Philosophy. He has served as a consultant for Pfizer, where he advised a team of marketing experts on the relationship between clinical research, consumer behavior, and Pascal’s wager.

TILE: What exactly is philosophy?
Chris: Philosophy explores fundamental assumptions about the world and what it means to be a human being. Alasdair MacIntyre (a philosopher from the University of Notre Dame) called it “the discipline in which you learn to think about what you’re doing in other disciplines.” I like that because it highlights the fact that philosophers are interested in everything, but at a very deep level. They’re interested in the underlying assumptions that inform other activities and disciplines, from science to business to sports to anything else you can imagine.

TILE: We can’t all be Aristotle. Philosophy, like finance, often scares people away. Is it even possible for the average person to philosophize like a pro?
Chris: Aristotle himself said that philosophy begins with wonder. We look around and see the way things are, and then begin to ask questions.

Philosophizing is a natural human response to experience. The evidence for that is the most common question on the lips of every small child: “Why?” Somewhere along the way, many of us lose our natural sense of wonder, and philosophizing starts to seem like something unfamiliar or strange.

Also, philosophizing isn’t just about expressing opinions, which is the easy part. It’s knowing why we believe what we believe, and being able to provide reasons to anyone who asks us for them.

That’s not easy, but anyone can do it. Just keep asking “Why?”

TILE: What’s one of your top takeaways from a favorite philosopher?
Chris: Plato said that, although mandatory physical exercise does no harm to the body, mandatory learning “never sticks to the mind.” I’ve thought about that quite a bit as a teacher, but I think it applies pretty well in any context. Any time you’re doing something simply because you think you have to, not because you want to, it’s probably not doing anyone much good, including yourself.

TILE: What’s the best advice you would give to your teenage self?
Chris: Be yourself. It sounds trite, but I really do think the impulse to conform to what everyone else is doing limits your potential. Socrates was big on “the examined life.” (Read Plato’s “Apology” to see Socrates in action.) So don’t just run with the pack. Constantly ask yourself “Why am I doing this? Where is it leading me?”

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Investing with Socrates

Monday, July 18th, 2011

chris-stewart.jpg W. Christopher Stewart is a philosophy professor at Houghton College in Houghton, NY, where he teaches courses on aesthetics, the history of philosophy, Nietzsche, Kierkegaard, philosophy of science, and business ethics. He is the author of, among other things, an essay on magic and technology forthcoming in The Hobbit and Philosophy, and earlier co-authored an essay on magic, science, and the ethics of technology for Harry Potter and Philosophy. He has served as a consultant for Pfizer, where he advised a team of marketing experts on the relationship between clinical research, consumer behavior, and Pascal’s wager.

TILE: What does philosophy have to do with money?
Chris: One very large and important branch of philosophy has to do with human happiness or well-being, and what money or wealth (among other things) contribute to human life. We all want what the ancient philosophers called “the good life,” but we’re often confused about where to find it. What are the key ingredients of the good life? Can a human being be truly happy without friends, music, beauty, meaningful work, or money?

Socrates famously challenged his fellow Athenians to examine their values and priorities, warning them against placing the pursuit of wealth or honor or power above virtue and the health of their “souls.” So philosophers have said quite a lot about what money properly contributes to the good life, and how it can sometimes get in the way.

TILE: One of the areas of philosophy that you’ve studied is business ethics. Tell us about it. Why is it important for young adults in particular to be able to identify good business practices or understand a company’s core mission?
Chris: As human beings, we don’t just do things, we evaluate the things we do. There’s more than one way to do this. We might ask, for example, what’s the best thing to do from a legal point of view. Is what I’m doing legal or not? Or we might ask what’s the best thing to do from a business point of view? How can I make the most money? Or we might ask what’s the best thing to do from an ethical point of view? How will my actions affect others (not just me)? Business ethics explores how all of these kinds of questions relate to one another, which is particularly important because what’s best from an ethical point of view isn’t always the same as what’s best from a business point of view. Business ethics goes beyond simply not breaking the law, and helps you make good decisions within the realm of what the law permits you to do.

Also, who we become as people is shaped by the environments in which we work. So when you’re deciding who to work with, or what to invest in, check out the way that people within a given organization treat one another, and how they treat the people they claim to be serving. Look for evidence in a company’s core mission statement for a clear understanding of how the product or service that company provides makes the world a better place, not just for its owners or employees, but for everyone. That’s where you’ll find the moral justification of any business, not in whatever philanthropic causes the business supports, which however worthy (think Ronald McDonald Houses) might have nothing at all to do with its core business.

It’s becoming more and more apparent that not-just-for-profit business, more than government or philanthropy, is the most important engine for solving problems in our world. By the same token, it can also cause tremendous harm. So businesses, and those who invest in them, must have a clear understanding of why they exist, one that goes well beyond making money for their owners.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Spotting a Dancer: Pamela Vail on Philanthropy & the Arts

Wednesday, July 13th, 2011

pam-vail.jpg Pamela Vail is a performer, choreographer, improviser and teacher. She is an Assistant Professor of Dance at Franklin & Marshall College, and also performs with several professional dance companies and creates her own choreography. To sample some of her work, visit architectsdance.org or acanarytorsi.org.

TILE: It’s a big question, but what does money have to do with the arts?
Pam: Everything and nothing, actually. The reality is that artists need money to make and produce art, but the actual soul of art has nothing to do with money. Art is creative expression.

TILE: From your perspective, what kind of support are artists really looking for?
Pam: I think artists are looking for support on a number of levels: for people to simply come see their work; for general advocacy – that people actually care that they can and do make work; emotional support; and, of course, financial support.

TILE: Is being in the audience just as important as becoming a major financial patron?
Pam: Related to your earlier question, I think the answer to this question is a resounding yes. I might venture to say that it may be even more important to be an audience member.

TILE: Art doesn’t have to appear on the stage or be hung on museum walls. How do you see art and daily life intersecting in today’s world?
Pam: In some ways, I see art more and more in “everyday life.” There has been a great new trend of “flash mobs” with music and dance, which is a great example. I also notice more artists making “site-specific” work, bringing art out from theaters and into public life – exposing it to many who may not otherwise choose to go and see art. Art is also more accessible via the web (YouTube in particular), and there are a number of TV shows that center around music, dance, and art. While this is encouraging to me, I also see a decline in audiences for live art – perhaps because it is so easily accessible otherwise. This is troubling to me.

TILE: What’s the best advice you would give to your teenage self?
Pam: Stay open to things that may seem weird, odd or unusual. Go see lots of stuff. If something makes you nervous, try it. Know that the models for art making and performing out there are not the only options. You can create your own models for art making and make art wherever you are. Try not to assume anything about anything or anyone, including yourself! Stay curious. Know that you will change – in ways that you can never anticipate. Enjoy the process – that’s the meat of life – this can be a hard one in a product-driven culture. But it’s important. Every day is important.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Teaching and Learning in the South Bronx

Wednesday, July 13th, 2011

evan-piekara.jpg Evan Piekara is an alumnus of Teach For America, a national organization that works to ensure educational opportunities for students of all backgrounds. During his 4 years as a corps member, he taught 6th and 7th grade in the South Bronx. He’s also worked as an Institute Staff Member, helping to train the 2008 and 2009 corps. As a result of his classroom experiences, he developed some interesting views on education in America and the importance of gaining financial understanding at a young age.

TILE: What inspired you to become involved with Teach for America?
Evan: I was inspired by its mission that all children deserve an excellent education, and the fact that TFA works tirelessly to ensure that your income level or where you grew up does not determine your future.One thing that has always impressed me about TFA is that it is constantly looking to improve and become more effective. It has both a short-term strategy of getting people involved in education who may not have entered in the first place with a long-term mission of them using these experiences whether as teachers, business leaders, lawyers, doctors, politicians, or advocates to continue to support the mission and improve education for all.

TILE: What qualities do you look for in teachers who become part of your organization?
Evan: TFA places a huge emphasis on leadership, teamwork, resilience, and achievement. These are all qualities that are utilized in the classroom and help you to work towards becoming a successful teacher who will move students forward.

TILE: What are some important things you have learned while working for Teach for America?
Evan: It’s helped me learn a great deal about myself, grow as an individual and as a professional, and it’s really helped me to become much more analytical, reflective, and use out-of-the-box thinking to find a solution to any number of problems or obstacles.

TILE: What kinds of core knowledge, skills and values do you hope to instill in students?
Evan: I want to instill in them a sense that they can succeed on every level and although things might not always be easy, through hard-work, determination, and using their education they can be successful in whatever they aspire to do. A lot of our discussions center around goal-setting, mutual respect, using strong communication skills, independence as well as working in a team, and being a leader.

TILE: Why might it be important to help students obtain financial literacy?
Evan: It is important because it can help them to avoid the pitfalls that many people struggle with, and also to open doors for them in the future. For example, they might realize that college is a viable option through managing scholarships and student loans that they can pay-off once they start their professional careers.

TILE: What advice would you offer to your teenage self (financial or otherwise)?
Evan: Education is so important and each day in class and outside is an opportunity to learn and grow.For me, I was fortunate to have parents who instilled those values in me, and who financially stretched money, made me work for money, and taught me the value of a dollar.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

Why We Give: Brett Kopelan and the Worst Disease You’ve Never Heard Of

Wednesday, July 6th, 2011

Everyone gives for their own reasons – compassion, anger, or sometimes just the tax deduction. But some people have personal experiences that change them forever – and compel them to fight for a cause they truly believe in.

Brett Kopelan is the Executive Director of Debra, a charity that funds research for a terrible disease called Epidermolysis Bullosa (EB for short). Debra also runs programs that help families whose children are afflicted with the disease. Brett has an M.A. in Child Psychology from Columbia University and a daughter with ED. His personal experience with the disease inspired him to make it his life’s work to combat the disorder and support families like his own.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry.

Business Head, Philanthropy Heart: Steve Beck On Impact Investing

Tuesday, June 28th, 2011

steve-beck.jpgSteve Beck is the Co-founder and CEO of SpringHill Equity Partners, an impact investment manager providing capital and support to growing businesses supplying basic goods and services to low-income households in Africa. After spending most of his career as a management consultant, Steve recently launched into the world of social venture capital. His goal? To more intentionally integrate his business “head” and philanthropy “heart.” He’d probably encourage others to do the same.

TILE: How would you describe social venture capital in your own terms?
Steve: Social venture capital is about providing money (“growth capital”) and lots of help to fast-growing, for-profit ventures, with the intention of generating significant social (and/or environmental) benefits along with a financial return to the investors. This whole area has been struggling for a few years now to find language to describe what it is and does. The name that seems to have taken hold is “impact investing” — that is, investing with the intention to deliver social and/or environmental benefits in addition to financial returns. Think of it as venture capital to “not-just-for-profit” enterprises.

TILE: Why is impact investment important? In other words, why the middle ground between philanthropy and for-profit investment? Why not keep dollars for giving and dollars for investing in separate jars?
Steve: Well, we have kept them in “separate jars” for too long and look where that binary thinking has got us. Global problems of chronic poverty, conflict, disease, oppression and injustice are simply too big and too urgent to be left to charity and the NGO community, which have neither the resources nor the reach to address these issues at scale. Impact investing has the potential to tap into the much larger pool of for-profit investment capital and unleash entrepreneurial creativity and the disciplines of the market to address these issues in a much more dignifying, sustainable, and scalable way.

An ‘impact investment’ example might help here. Nearly half the world’s population uses open fires to cook their food, with devastating consequences. Cooking in the global south presents a triple threat: to health (cooking over an open wood fire is like smoking 40 cigarettes…each meal!), personal economics (poor families spend up to a third of their annual income on cooking fuel or spend hours each day foraging for wood), and the environment via deforestation and global carbon emissions.

SpringHill invested in a business in Kenya that is producing and distributing fuel-efficient cookstoves to low-income households. Each stove saves half the fuel and eliminates 85% of the toxic smoke emissions. It’s a product that saves health, money, and the environment. The business is designed to be profitable by selling the stoves at $14 each — not an “impulse buy” for the families that need them, but one that is within reach, and in any case will pay for itself within about 8 weeks from the fuel saving. The business is on track to sell 80,000 stoves in its first full year of operation. As a business, it’s accountable to the consumer (not to a donor) — the product had better be good or we will go out of business. If the product performs well, the business will be profitable and we’ll have sufficient capital to continue to grow the business from Kenya to neighboring countries. As stove sales expand, we make a growing dent in the triple threat described above…and we make money doing it, thereby attracting other entrepreneurs and investors into the market for a better stove.

TILE: Is there a place for young people in the social investment world?
Steve: Yes, there are numerous places for young people in this world — and it’s essential they take them up. But first let’s widen the lens beyond the narrow “world” of financial capital. Whether or not they have access to substantial financial means, each of TILE’s members possesses extraordinary assets that can be intentionally invested for the benefit of others. I’m talking about knowledge, skills, gifts, aptitudes, time, energy, perspective, and optimism — much more important currencies than dollars and cents. Every time you intentionally invest your assets to address social problems you are a social investor. And young people are often the best entrepreneurs because they are not locked into conventional thinking and are prepared to take more risks early in their careers.

TILE: How did you end up where you are today?
Steve: Via a circuitous route: 18 years in business, 3 years’ graduate study, 6 years in professional philanthropy, and now 2 years in social venture capital. Having studied international development, I emerged from college with an idealistic, “save-the-world” ambition and attitude. (I actually wrote a paper for one of my undergraduate classes entitled “World Hunger: Causes and Solutions”…that’s how idealistic I was). I got an entry-level job in management consulting and, without a lot of forethought, built a career analyzing markets and enterprises, (eventually) providing strategic advice to leaders of some of the world’s largest companies. My job was to help them decide “where to play” and “how to win”. After 18 years in business, I had an opportunity to give more direct expression to my ideals and went into the professional philanthropy world, running a company that applied investment discipline to grant-making aimed at addressing problems in some of the world’s hardest places. I did that for six years before starting an impact investment firm focused on Africa. My answer to question #2 explained one of the reasons for this move. In hindsight, I’m grateful for the experience I had working with leaders of firms that were competing in the world’s most competitive markets – this was a great training ground for what was to follow.

TILE: What’s the best advice you would give to your teenage self?
Steve: Be an intentional investor. I’m thinking of two things in particular:

One, invest in significance over success. Don’t let your concept of success be defined by the size of your bank balance and the consumer goodies you own. Be intentional about what’s important to you. This means finding ways to give practical expression to your values. If you say you’re concerned about slavery and human trafficking, examine your consumption expenditures. Can you buy fair trade products…products that are free of slave labor?

Two, invest with conviction. The Irish poet, Brendan Kennelly wrote, “If you want to serve the age, betray it.” “Betray the age” means exposing the culture’s moral blind spots. What might those be? Maybe it’s our refusal to treat every person with equal worth and dignity? Or our obsession with our rights rather than our obligations?

Our youth — YOU — are best placed to expose the blind spots of today’s culture. So, harness and direct that rebellious energy (I was a rebellious teen) onto something that is worth spending your life doing…or un-doing.

>> TILE brings you exclusive opinions, explanations, and interviews from experts in every industry. To read more, click on Ask the Experts in the TILE Library.

Have a burning question or an expert you’d like to see interviewed? Just Ask TILE!

The Fashion Economy

Tuesday, March 29th, 2011

freddy-dico.png Freddy Dico is the co-founder of Sir New York, a modern menswear label that launched in Spring 2010. He’s from Macau, but grew up in San Francisco. And before getting into the world of design, he was actually a star student in the biochemistry program at U.C. Davis. Since switching gears and graduating from FIT in New York, Freddy has worked with companies like Polo Ralph Lauren, J. Crew, and Brooklyn Industries, and designed an entire line for mass-market men’s label Scappino in Mexico. You can check out his latest work here.


TILE:
Being a designer involves much more than a creative vision and talent with scissors and thread. What are some of the costs of starting your own fashion label?
Freddy: Since we are a really small start-up with practically no capital, time is the #1 cost.

To start, you need a product, which means sourcing fabrics, making patterns, sewing/fitting, creating labels, etc. Once the product is perfected, you need to document and promote it through a website, lookbooks, business cards, fashion presentations, models, invites, etc.  The lists really goes on and on and on…  Luckily, I have a partner (Auston Bjorkman) who is equally well-rounded in many areas, so we try to personally execute most tasks to lower our costs.

Of course there are only 24 hours in a day, which means you can’t do it all. We’re fortunate enough to have many people who believe in us and who are willing to volunteer their time and effort.

Oh, and let’s not forget about getting a business license and all that legal stuff…

TILE: How does a piece get from the designer’s head to the runway?
Freddy:
At the start of the season, Auston and I will brainstorm and finalize the themes/concepts we want to use. Then we create sketches, source fabrics, make patterns, and sew the samples. After that we set up a photoshoot, cast models, send invites, create a website, scout locations for the show, and stress ourselves out making sure the event goes off without a hitch.

TILE: And how does that piece get from the runway to the retail store?
Freddy:
There’s a lot of following up on our part. Before your runway show, you need to figure out pricing and where will you produce the garments. Once you have all the business details – the linesheets – figured out, you’re ready to potentially attract buyers to place your product in their stores. Once orders are confirmed, you actually need to produce and ship the pieces to them.

TILE: How can you be a “smart shopper” when it comes to designer clothing?
Freddy:
Well, the answer to that question depends on what kind of person I’m talking to. But in general, I always believe that the value of a garment is based on the number of times worn.  So make sure you love it!

TILE: What advice would you give to your teenage self?
Freddy: Enjoy the ride!

“Getting It” Before You Begin To Give It Away: Sharna Goldseker of 21/64

Thursday, February 10th, 2011

sharna-goldseker.jpg Sharna Goldseker is the director of 21/64 – a nonprofit that helps families make important decisions about philanthropy and helps young donors find their philanthropic voice. Sharna is an expert on the way giving fits into wealth and family relationships. In addition to consulting and speaking extensively on generational transitions, she also facilitates a network of seventy 18-28 year olds who are or will be involved in their family’s philanthropy, and she helped found Slingshot, a funding collaborative for Jewish funders in their 20s and 30s.

Works for us. Here she shares some really thoughtful advice about youth giving and the new philanthropy.

TILE: Why should young people consider getting involved in philanthropy 
in the first place? Isn’t that something that should be left to
 adults?
Sharna: Research shows that each generation brings a unique set of values, skills and experiences to the philanthropic table and therefore at any age, people can contribute to society and learn from one another in the process. For instance, Generation Y (pdf download) (people born between 1980-2000) have grown up with information technology, connected to people around the world, and in a more diverse society then generations before. While older generations may have more years of experience to bring to bear on their philanthropy, Gen Yers can bring their facility with technology to leverage their networks and communicate, advocate and contribute online. Their values of justice, compassion and acceptance of other people bring humanity to their philanthropy. And Gen Yers’ commitment to issues, as well as innovation, often on a global scale, would benefit many non-governmental organizations today. Besides, being a part affecting change that is larger than ourselves can add meaning to our lives.

TILE: What are the first steps that someone can take if they want to get involved?
Sharna: At 21/64, we have found that it’s often hard to think about what to fund or what organization to join before asking ourselves three questions:
What am I inheriting? Not financially, but what are the stories, values, messages my parents and grandparents have passed down to me?
Who am I? What of that family legacy do I want to incorporate into my life today? What are my own values? What are my passions? And then ask,
What do I want to do about it? How can I align my values and my resources to have an impact on the needs of the day? What are the issues that I see as important (e.g. bringing clean water to everyone; providing quality education; enriching people’s lives through art, etc.) that I care about and want to dedicate my time, energy and other resources to?

TILE: What advice would you give to young people who can’t decide where
 to focus their philanthropic efforts?
Sharna
: It’s not uncommon for people to have trouble deciding where to start when there are so many important challenges to solve in the world. To help with this dilemma, we created Picture Your Legacy, a deck of colorful images from which users can choose those that most speak to the funders they aspire to be and the type of impact they want to have. While the cards include images of arts, the environment and other areas to support, Picture Your Legacy helps users articulate if they want to take risks and invest in social entrepreneurs or support established organizations; consider funding as an individual or in collaboration with others; and, it raises other components of being a thoughtful and strategic funder which are often hard to identify on your own.

TILE: Why do you do what you do? What do you like best about your job?
Sharna
: As director of 21/64, a non-profit practice specializing in next generation and multigenerational strategic philanthropy, I get to work with my next generation peers to help them find their own philanthropic identity and move resources to affect change in society. I also consult with families and know how hard it can be to make philanthropic decisions across the generations, especially when funding colleagues are moms, dads, siblings or grandparents. If I can help a family navigate their generational differences and build a way to communicate, then I’m not only helping the family but also helping them be more effective funders.

TILE: What’s the best advice you would give to your teenage self?
Sharna: My great uncle had been in real estate in Maryland and left instructions in his Will for a foundation to be set up upon his death. As someone who grew up knowing there was a charitable foundation that shared her name, I always struggled with earning the right to this “philanthropic inheritance.” After years of serving as an intern at different non-profits and gaining a graduate degree in non-profit management, I came to realize I not only loved the work, but also had an opportunity to make a difference in the world through allocating philanthropic resources. While I didn’t initially earn the assets in the foundation, I can still bring my own values, experiences and skills to bear on the foundation as a member of the Board. Looking back, I would encourage my teenage self to take the time to develop my own identity, figure out who I am, and who I want to be in the world, as I’m now a better family member and foundation director because of it.

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