Airlines Busy Inventing New Perks for Spendy Travelers

March 13th, 2011


(photo credit: Richard Moross)

Don’t worry; you don’t have to pay to use the lavatory. Yet.

  • It seems like the airline industry has been struggling financially forever. But it’s never been as obvious as it is today, when most carriers are charging $30 for an extra carry-on bag and eliminating complimentary meals.
  • The main source of these fees is the steady increase in fuel prices airlines have seen in recent years. But with every new charge comes with a new disgruntled customer.
  • Now, instead of taking away amenities that used to be included in the price of a ticket, airlines are coming up with new services to sell to travelers. More of an “added value” approach than a cost-cutting spree.
  • Flyers willing to shell out can board the plane early, get a seat with extra legroom, or splurge on a champagne brunch – yes, even in coach.

Facts & Figures

  • Airlines increased their prices six times in the first two months of 2011
  • Fees for things like extra carry-on bags and snacks accounted for 5% of all industry revenue in 2010 – that’s $22 billion

>> What do you think?

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