“McDonald’s has continued to lead the fast-food industry in its recovery from the recession. It’s outpacing its rivals, such as Burger King, which was taken private in a buyout last year, andWendy’s/Arby’s Group Inc., which announced last week it is considering a sale for its lagging Arby’s chain. The fast-food giant reported a profit of $1.24 billion, or $1.16 a share, up from $1.22 billion, or $1.11 a share, a year earlier.”

What do you think?

Would you buy something (like a special molded-meat sandwich that only comes out a few times a year at select locations) just because it was rare?

Tags: earnings, fast-food, Mickey D's