credit: Unhindered by Talent

On the night before the night before Christmas, a disgruntled fellow named Jonathan Lalo decided to drag Apple Inc. to court. Why? He says that the UDI (Unique Device Identifier) built in to iPhones and iPads allows apps to collect data on their users without their permission. (He called out some of these apps right in his complaint: Pandora, Paper Toss, the Weather Channel, Dictionary.com.)

Why is that a big deal? Well, appmakers can do pretty much anything they want with the information they collect about you. They can make their products better, customize offerings, or, you know. Sell your most intimate details to the highest bidder.

The suit says: “Some apps are also selling additional information to ad networks, including users’ location, age, gender, income, ethnicity, sexual orientation and political views.”

JLa wants to make his legal challenge into a class action suit – which means that he wants to sue Apple on behalf of everyone who has downloaded an app from the Apple Store in the past two years. If he wins, or if Apple agrees to some kind of settlement, everyone in that “class” (or category of people) would share in the settlement benefit.

Tags: advertising, Apple, apps, lawsuits